How Influencer Marketing Can Boost Your Business

One of the latest trends in marketing is influencer marketing.  Most consumers now trust influencer marketing more than just about any other method, influencer marketing is perceived as being more authentic than traditional marketing methods.  Audiences are captivated by celebrities and trendsetters and follow them religiously on various social media channels.  Let’s have a look at how influencer marketing can boost your business.

How Influencer Marketing Can Boost Your Business

Flashback to 10 years ago and Facebook and Twitter were the best places to showcase your business, even today businesses still use these platforms to promote their business.  If you have a big following and do everything possible to engage with your followers you can get a lot of organic traffic rather than spending money on paid traffic.

Instagram

In 2010 Instagram stole the show when it comes to audience engagement.  You can take photos, do a little bit of editing with the native editors in the app, post them and then watch how good your engagement is.  Instagram also has a hugely successful advertising program that provides a great ROI.  There are tons of guides online that can help you become an expert in social media advertising.

Facebook

Facebook is still one of the driving forces when it comes to social and influencer marketing.  Today it is still one of the marketer’s best tools for achieving your advertising goals for your business.  You can advertise your business website through the platform and effectively drive sales.  Instagram works well for businesses that operate in a visual medium but Facebook can work for almost anyone.

Influencers

In 2016 most viral content that was found across the web on platforms like Instagram, YouTube, and Facebook were not in fact done by celebrities but instead by influencers.  What is a social media influencer?  Here is a quick explanation.

Influencers aren’t exactly celebrities, you aren’t going to see them on TV or in movies but they do have huge social followings.  They create compelling content that attracts lots of followers and they were able to get famous for their presence on social media rather than by being a celebrity.  Their content is genuine and relatable and this is why people keep engaging with it.

In 2017 and going forward into 2018 Influencer Marketing is more important than ever.  It helps build brands and builds audiences, influencers are seen as genuine people and their “shoutouts” personify authenticity to their audiences.  It adds more value than traditional marketing and this is one of the most effective tools for marketing online.

5 Marketing Trends to Pay Attention to in 2018

The holidays are over and the new year has begun, it is time to get back to business.  Do you have your marketing strategy lined up for 2018 yet?  If not, then here are 5 marketing trends you need to pay attention to in 2018.  Let’s get started.

Telling a Story

Nobody likes being sold, you don’t like it and neither do your customers.  Marketing experts understand that you need to connect to customers emotionally first, then you let the consumer rationalize their own buying decisions.  We have been telling stories since the dawn of time and now that we’re in the digital age stories are even more compelling.  Now you need to combine your stories with value and interest.

Be Original

Following along the story line it follows that communicating with customers is about engaging and entertaining them.  We are inundated with companies vying for our attention so you are going to need to get pretty clever.  One way to do this and keep your customers engaged is develop your own original series.  Keep them coming back week after week to see the next part of the story.  You need to talk about your business in a fun and engaging way using different media platforms, use video and images to tell your story.

Personalize the Experience

With tools like AI, algorithms and mounds of data available consumers expect a more personal experience.  When your visitors come to your website they expect a fantastic experience.  Your site needs to do more than just reflect your business products and services.  You need to greet and interact with your customers in as unique a manner as possible.  This isn’t that hard to do, you can have chat boxes, or a member’s only section.

Third Party Platforms

Businesses have partnered with other companies and platforms that are not their own in order to add value to the consumer.  Partnerships allow both of you to leverage  and increase marketing opportunities.  When your customer makes a purchase they may receive a call to action for a partner company and vice versa.  Or you may provide a discount for another company when a customer purchases from you.  Both of you get to increase your reach.

One Click Payments

If you want to convert visitors into sales then you need to make the whole process as easy as possible.  One of the ways to do that is to make the checkout process easier.  The first purchase may require the visitor to input all the relevant information, but from then on they should be able to check out with one click.  Other payment processors like Apple Pay and Android Pay are also a must.  These options do more than make it easier for the consumer they also work to reduce fraud.

Looking for Inexpensive Green Screen Studios in NY City

For many years studios have perfected the art of using a green screen to set up amazing backgrounds and create amazing environments. The utilization of a green screen lets you add cool effects, animation and create many unique backgrounds that take you to different places.

The best part about setting up a New York Green Screen Studio background is that they are simple to create. No matter what your budget is, anyone with a bit of imagination using the right materials has the potential to make a highly creative background. But first, you must have the necessary tools in order to take advantage of the background that you set up.

Everything looks great when you understand how to use the green screen and master the techniques that help when setting up certain shots. The first step to setting up a proper studio is having the right wall to place the green screen against. A bare white wall free from clutter will do just fine. Make sure you have enough room in front of the wall to be able to film from different angles. The larger the room the better.

Set up your green screen against the wall making sure there are no wrinkles or indentations in the material that would distort the subject in front. This is very important because any wrinkling in the screen can create shadows on the subject that you are trying to film. Pull the screen tightly all the way to the floor if you plan on shooting full scenes.

Choose your equipment wisely. An excellent green screen studio background will only come out as well as the camera at hand. A great camera can hide some of the imperfections in the background set up.

Lighting is very important. You will want to test out the lighting to make sure that the scene matches the image you are trying to capture. If it’s a daylight scene have enough light to create that effect, likewise, with a nighttime scene try to diffuse the light much more. Your background set up will function correctly when you add the right lighting.

Always position the subject(s) at least 8 to 10 ft away from the green screen to avoid the shadowing effect. Keep them on the green screen at all times, making sure your subjects know exactly where they need to be.

The best green screen studio background setup works well when you have all the elements in place. It may be a bit of trial and error at first until you get the right lighting and adjust the green screen so there aren’t any shadows. Take your time setting everything up so you end up with the perfect camera shot every time.