One of the latest trends in marketing is influencer marketing. Most consumers now trust influencer marketing more than just about any other method, influencer marketing is perceived as being more authentic than traditional marketing methods. Audiences are captivated by celebrities and trendsetters and follow them religiously on various social media channels. Let’s have a look at how influencer marketing can boost your business.
Flashback to 10 years ago and Facebook and Twitter were the best places to showcase your business, even today businesses still use these platforms to promote their business. If you have a big following and do everything possible to engage with your followers you can get a lot of organic traffic rather than spending money on paid traffic.
In 2010 Instagram stole the show when it comes to audience engagement. You can take photos, do a little bit of editing with the native editors in the app, post them and then watch how good your engagement is. Instagram also has a hugely successful advertising program that provides a great ROI. There are tons of guides online that can help you become an expert in social media advertising.
Facebook is still one of the driving forces when it comes to social and influencer marketing. Today it is still one of the marketer’s best tools for achieving your advertising goals for your business. You can advertise your business website through the platform and effectively drive sales. Instagram works well for businesses that operate in a visual medium but Facebook can work for almost anyone.
In 2016 most viral content that was found across the web on platforms like Instagram, YouTube, and Facebook were not in fact done by celebrities but instead by influencers. What is a social media influencer? Here is a quick explanation.
Influencers aren’t exactly celebrities, you aren’t going to see them on TV or in movies but they do have huge social followings. They create compelling content that attracts lots of followers and they were able to get famous for their presence on social media rather than by being a celebrity. Their content is genuine and relatable and this is why people keep engaging with it.
In 2017 and going forward into 2018 Influencer Marketing is more important than ever. It helps build brands and builds audiences, influencers are seen as genuine people and their “shoutouts” personify authenticity to their audiences. It adds more value than traditional marketing and this is one of the most effective tools for marketing online.