Business News

5 Marketing Trends to Pay Attention to in 2018

The holidays are over and the new year has begun, it is time to get back to business.  Do you have your marketing strategy lined up for 2018 yet?  If not, then here are 5 marketing trends you need to pay attention to in 2018.  Let’s get started.

Telling a Story

Nobody likes being sold, you don’t like it and neither do your customers.  Marketing experts understand that you need to connect to customers emotionally first, then you let the consumer rationalize their own buying decisions.  We have been telling stories since the dawn of time and now that we’re in the digital age stories are even more compelling.  Now you need to combine your stories with value and interest.

Be Original

Following along the story line it follows that communicating with customers is about engaging and entertaining them.  We are inundated with companies vying for our attention so you are going to need to get pretty clever.  One way to do this and keep your customers engaged is develop your own original series.  Keep them coming back week after week to see the next part of the story.  You need to talk about your business in a fun and engaging way using different media platforms, use video and images to tell your story.

Personalize the Experience

With tools like AI, algorithms and mounds of data available consumers expect a more personal experience.  When your visitors come to your website they expect a fantastic experience.  Your site needs to do more than just reflect your business products and services.  You need to greet and interact with your customers in as unique a manner as possible.  This isn’t that hard to do, you can have chat boxes, or a member’s only section.

Third Party Platforms

Businesses have partnered with other companies and platforms that are not their own in order to add value to the consumer.  Partnerships allow both of you to leverage  and increase marketing opportunities.  When your customer makes a purchase they may receive a call to action for a partner company and vice versa.  Or you may provide a discount for another company when a customer purchases from you.  Both of you get to increase your reach.

One Click Payments

If you want to convert visitors into sales then you need to make the whole process as easy as possible.  One of the ways to do that is to make the checkout process easier.  The first purchase may require the visitor to input all the relevant information, but from then on they should be able to check out with one click.  Other payment processors like Apple Pay and Android Pay are also a must.  These options do more than make it easier for the consumer they also work to reduce fraud.